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Issue: TIME Style & Design Fall, 2005
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Fashion's current youthquake is shaking up the latest collections. So get ready for miniskirts, boxy jackets and lots of patent leather -- all presented here on "It" girl Gemma.

Slight, soft-spoken and only 17, Gemma Ward has nevertheless demonstrated enough muscle to pull off what no other model has managed to achieve in the past 10 years: replacing Kate Moss as the face, and naked body, of the Calvin Klein fragrance Obsession. In an ad campaign that began appearing a few months ago, the sweet schoolgirl from Perth, Australia, stares intensely from a shallow pool of water, her back arched and her bum exposed. While effusive ower Ward's professionalism, Kim Vernon, senior vice president of global advertising and communications for Calvin Klein, says it was the model's "surreal beauty" that got her noticed, a beauty that, since she first came onto the scene, has also landed Ward campaigns for Prada and Yves Saint Laurent, among others, and appearances in virtually every major fashion show in New York City, Milan and Paris. Not bad for a girl who grew up with no modeling aspirations and whose large eyes and small face are often, not unkindly, referred to as extraterrestrial.

Ward says that when she was a child in Australia, hers was not considered a typical prettiness."They had more of a view of a beautiful woman to be voluptuous, tanned and athletic," she says. Nevertheless, at 14, when she accompanied some friends who had entered a modeling competition, organizers spotted her in the audience and asked her to join the contest. She lost, but won an agent and began working for Australian magazines. In 2002 one of her cover shots ended up in the New York City offices of modeling agency IMG. She was quickly signed, and her photos sent Russel Marsh, who casts shows for Prada and Miu Miu. Within days, Ward was on her way to Milan, accompanied by her mother. Now long after, she arrived in New York, planning to stay for a few jobs. Three years laters, she has worked nonstop and lives in the city full time. Ivan Bart, senior vice president of IMG, says Ward's success can be attributed not only to her beauty but also to her extraordinary grace. "There's a move in fashion right now away from the rough and raw, a return to the elegant and ladylike," he says. "Gemma is so serene and refined. She's as close to the Grace Kelly ingenue as we have right now."

Part of I Love Gemma Ward